SMOU, Barcelona's mobility app, participated last September 15 in Parking Day. It's the first time that BSM joins this annual event that takes place in various cities around the world and is coordinated in Barcelona by the cooperative Espai Ambiental and ISGLOBAl with the support of the Ajuntament de Barcelona and the collaboration of EIT Urban Mobility.
The goal of the day is to raise awareness and advocate for a sustainable city model focused on people and the environment. To achieve this, various organizations and collectives temporarily occupy public parking spaces to carry out different awareness-raising actions and activities.
SMOU was located throughout the morning at the intersection of Calàbria and Floridablanca streets to explain how the application works to promote a sustainable, connected, planned, and electric mobility model among the public. Different informational panels showcased the main mobility services and solutions offered by the platform, as well as the innovative features that allow for convenient use of mobility services such as the BSM Car Parks, AREA, Bicing, or Endolla Barcelona, among others. If you want to learn more, take the SMOU quiz and discover that it is much more than just an app.
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Nowadays, SMOU has over 950,000 users in Barcelona and the metropolitan area, offering a range of twenty mobility services. It includes solutions such as Bicing, the charging points of the Endolla Barcelona network, payment for regulated surface parking by the minute, access to the BSM Car Parks, and the management of AREA parking spaces for residents. Users can also access services such as shared bicycles, cars, and motorcycles, as well as real-time public transport information.
Last year, SMOU recorded a total of 16.4 million transactions. This equates to nearly 45,000 daily transactions, which is five times more than during its first year of operation. The most commonly used services were Bicing and payment for regulated surface parking by the minute, with 11.5 and 4.7 million annual transactions respectively.
The prelude to the European Mobility Week
SMOU's participation in Parking Day marks the first action through which BSM joins the European Mobility Week, taking place this year from September 16 to the 22.
Throughout these days, a communication campaign will be launched with the slogan "Creating the Mobility of the Future". The goal is to disseminate the value contribution that BSM provides to the citizens by promoting a new mobility model designed for people, with a focus on sustainability, innovation, and digitalization to address emerging needs.